OmniCable Expands Industry-Leading Redistribution Portfolio with New Dura-Line Partnership
WEST CHESTER, PA – April 3, 2025 – Omni Cable, LLC (OmniCable), an industry-leading redistributor selling wire, cable, fiber, and other electrical and communications products exclusively to distributors, today announced it has partnered with Orbia’s Connectivity Solutions business, Dura-Line, a leading manufacturer and distributor of telecommunications conduit, cable-in-conduit, and other high-density polyethylene (HDPE) and connectivity infrastructure solutions.
The partnership expands the market opportunity for Dura-Line, providing the company with a redistribution offering with localized stock for its typically freight-intensive duct, while OmniCable solidifies itself as an all-in-one broadband solution provider to distributors.
“Dura-Line is the most trusted and most widely recognized leader in HDPE solutions that serve telecommunications, transportation, and network electrical markets,” said David Bemoras, President, Communications Division, OmniCable. “This inventory expansion completes our initial business phase to become a single source solution for duct, fiber, connectivity, vaults, and aerial hardware – enhancing our distribution partners’ ability to sell and serve their end-user markets.”
OmniCable is heavily stocking HDPE conduit along with all coupler and tape accessories from Dura-Line, while extending its no minimum order quantities, custom cutting and expedited shipping solutions to distributors.
“OmniCable offers us an efficient way to extend our market reach by leveraging their established customer relationships, from some of the largest electrical distributors in the industry to smaller or geographically dispersed locations,” said Gary Cassidy Senior Manager, District Sales, Dura-Line. “By expanding the reach and visibility for our products through OmniCable, we can penetrate new markets, increase sales, and enhance our brand visibility without the need for additional financial investment.”
About Orbia
Orbia is a company driven by a shared purpose: to advance life around the world. Orbia operates in the Polymer Solutions (Vestolit and Alphagary), Building and Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluorinated Solutions (Koura) sectors. The five Orbia business groups have a collective focus on expanding access to health and wellness, reinventing the future of cities and homes, ensuring food and water security, connecting communities to information, and accelerating a circular economy with basic and advanced materials, specialty products and innovative solutions. Orbia has commercial activities in more than 110 countries and operations in over 50, with global headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. To learn more, visit: orbia.com.
About Orbia Connectivity Solutions (Dura-Line)
Orbia’s Connectivity Solutions business, Dura-Line, is a leading manufacturer and distributor of telecommunications conduit, cable-in-conduit, and other high-density polyethylene (HDPE) and connectivity infrastructure solutions that serve telecommunications, transportation, and electrical markets. With more than 50 years of experience and a long-standing reputation for the safety, efficiency, and durability of its products and installations, Dura-Line’s more than 500 million meters of essential and innovative infrastructure produced annually line the physical pathways for fiber and network technologies that connect cities, homes, and people worldwide to each other and the world. Dura-Line has 1,700 employees and 17 manufacturing facilities across the U.S., Canada, India, Oman, and Europe, serving over 50 countries through a global sales and distribution network. To learn more, visit: duraline.com.
About OmniCable
Omni Cable, LLC (OmniCable) is one of the largest redistributors of wire, cable, fiber, electrical and communications products. The company empowers distributors to be successful by providing a true partnership approach with a focus on product and order accuracy, supply chain management, and unique value-added services. With approximately $400 million dollars in inventory and 18 North American distribution locations, OmniCable is backed by more than 45 years of experience and operational excellence. For more information about OmniCable, please visit www.omnicable.com.